PRESS

NICKELODEON’S KEKE PALMER CELEBRATES HER 16TH BIRTHDAY (SLIDESHOW)

Keke Palmer, the actress who currently stars in Nickelodeon's True Jackson, VP,turned sweet sixteen on August 26th. Palmer celebrated in style, partying in a LoftSeven penthouse with costars and fellow Nickelodeon friends includingiCarly's Miranda Cosgrove andSpectacular!'s Victoria Justice. Palmer gained popularity when she starred in the 2006 film Akeelah and the Bee.  She then went on to play a high school quarterback coached by...

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A CHAT WITH ROOFTOP COMIC RON BABCOCK

Interview I did for Loft Seven’s downtown Rooftop Comedy Show. In anticipation of the Rooftop Standup Comedy Night on October 27th, we thought it would be great to talk to one of the comics who graced last month’s event. We were lucky enough to tie down the one and only Ron Babcock, who took the time to chat with...

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BIZBASH: LOFTSEVEN

Overview

LoftSeven is a completely private 17,500-square-foot event venue. It holds as many as 500 guests and features a stunning rooftop with 360-degree views. It also has a main-level showcase kitchen and a catering kitchen on the roof. Its touch-screen-controlled AV system is state-of-the-art and features six unique sound zones, three LCD screens, 2 DLP projectors, and infinite LED lighting combinations....

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FREE ROOFTOP MOVIE SCREENING TONIGHT AT LOFTSEVEN DOWNTOWN

As I’m currently nursing my body back to health after last night’s Cinco de Mayo festivities, I’ll keep this short.  Just wanted to let everyone who’s a fan of “The Goonies” and “The Lost Boys” to go to LoftSEVEN tonight for a free rooftop screening. Every first Wednesday of the month, this über chic downtown complex – equipped with a rooftop...

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DISCOUNTS ON TAP FOR L.A. RESIDENTS WITH NEW CARD

Downtown locals in search of discounts at their favorite neighborhood spots can now get a Downtown L.A. Resident Card. Apparently, many businesses, particularly those housed in residential complexes, have wanted to give locals discounts for some time but have had no way to verify who was a resident. BlogDowntown reports:

Gray-Emmer and AP Consulting LA partner Stephanie Estes came up with...

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GO: LOFTSEVEN MOVIE SCREENINGS

On the first Wed of every month, the 8500-sqft, jacuzzi-and-BBQ-abetted rooftop of this new super-slick residential building's becoming an open-to-the-public movie theater, with free BYOB screenings of retro films. Tonight's picks: vampire classicThe Lost Boys, and The Goonies -- so, think of it as a Corey Feldman marathon, followed by a drunken opportunity to experience the walk of...

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BUY: LOFTSEVEN SAMPLE SALE

This downtown penthouse's blowout sale is steezed out with a 25-person jacuzzi, identical-twin waitresses serving up free bloody marys, and huge markdowns on gear like casual pants and button-downs from The Smooth Company, graphic tees from Local God, and hip-hop-repping tees from Edukation Athletics, which are hopefully good at the sports thing. link to article

SAMPLE SALE SURPRISE

First things first. What: Steven Alan Sample Sale Why: Up to 80 percent off Sophomore tees, Demylee Cashmere, Rachel Nasvik bags, and more from the retail shop, as well as loads of men’s and women’s pieces from the house line. When: June 4-7. Thurs. & Fri., 8:30 a.m.-8 p.m.; Fri., 11 a.m.-7 p.m.; Sun., 11 a.m.-5 p.m. Where: Steven Alan Outpost, 1937½ Hillhurst Ave., b/t...

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LOFTY AMBITIONS:
YOUR NEXT ROOFTOP BLOWOUT

So lately, you've been having some wild nights in smog-check stationstrophy factories and, of course, Porta-Parties. But this just in—Downtown has these crazy things called…lofts. And things can get pretty insane in those too. Introducing LoftSEVEN, a new penthouse suite created to handle any private party you could dream up—especially one that might involve a 20-person rooftop Jacuzzi. It's technically a residence at...

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RESIDENT CARD SIGNUPS MOVE TO SOUTH PARK

DOWNTOWN LOS ANGELES — Signups for the DTLA Resident Card move to South Park this week, with a team from AP Consulting LA setting up shop outside the Starbucks at 11th and Grand on Monday, Wednesday and Friday from 11am to 5pm. Nearly 500 Downtowners signed up for the card over two weeks of signups outside the Historic Core's LA Cafe....

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